The success of ‘Mullen Lowe Agency’ is a result of the able leadership of its proprietor Jose Henrique Borghi. Jose has steered this advertising agency successfully as is attested by the various campaigns the agency has conducted. The ‘Mammals of Parmalat’ is one such campaign. In this campaign children were used, appearing dressed as different mammals.
Education and Work Experience
Jose Henrique Borghi studied advertising at school: PUC Campinas. While at this campus, he learnt propaganda. He graduated with a degree specializing in advertising and propaganda.
Jose got his first job at Standart Ogilvy in 1989. Here, he was able to familiarize himself with the job and all there was to be learnt. Upon amassing experience here, he decided to open his own job thereby passing up opportunities to work for reputable agencies: FCB, DDB and Leo Burnett.
In opening his firm, he joint hands with Erh Ray and tried their luck in the market. With no godfather or ready trust to help them, they ventured none the less. The company they started grew and transformed from being ‘BorghiErh to Borghi Lowe’. This is after the two founders decided to part ways. After a short period, he merged his company with ‘Mullen Group’ to become ‘Mullen Lowe Brasil‘. Jose Henrique Borghi now works as the co-CEO together with Andre Gomes.
Advertising is a great earner and it has great results as well. In his line of work, Jose has been contracted for big jobs. He handled a campaign for Delta Airlines’. He has also worked on other campaigns like Honda and Fiat. Mullen Lowe also handled a ‘Down Syndrome Association’ campaign. Jose has also handled Bunge Group, Unilever, America on Line, Asia Motors and Procter campaigns among other campaigns for multinationals. Click here to know more.
As an appreciation for applying himself in his work, Jose is the recipient of many awards. He won seven ‘London Festival Awards, 11 ‘New York awards’, 10 ‘Clios Awards’ and another 10 ‘The One Show Awards’. Other awards that testify to his celebrity include the 2009 ‘advertiser of the year’ awards.